Pedale Sempre

Pedale Sempre is a bicycle shop and service provider based in Serra, Espírito Santo, Brazil. Founded in 2005 from a friendship and a shared passion for cycling, the business has grown from a small workshop in Bairro de Fátima into a destination for bicycle sales, rentals, and professional care. It serves more than 3,000 customers and works with over eight partner brands.

The shop sells a range of bicycles, including mountain, urban, and electric models, and offers electric-bike rentals by subscription, particularly for people who make deliveries. Rental plans start at R$99.99 per week and include maintenance, with no deposit or guarantor required; bikes can be collected at the store within 48 hours. Pedale Sempre also provides assembly, bike reviews and servicing, adjustments, and other repair services. Its team handles both conventional and electric bikes, from quick cleaning and tune-ups to more comprehensive maintenance. Through its store and blog, the brand shares cycling advice and encourages people to ride with confidence, practicality, and sustainability.