PEDALIM, established in 2003 as the bicycle division of the renowned "Beit HaTze'irah" toy conglomerate, has become a premier destination for cyclists in Israel. With a rich history dating back to 1968, the brand specializes in importing and marketing high-quality bicycles and accessories from globally recognized manufacturers, including Bianchi, Marin, Polygon, Whyte, and Jamis.

Located in Jerusalem, PEDALIM's expansive store features over 100 bicycle models catering to all ages and skill levels. Their commitment to customer service and expert support is evident, as the staff comprises passionate cyclists and highly skilled mechanics. In addition to a wide selection of road, mountain, and electric bikes, PEDALIM offers an extensive range of accessories such as helmets, tools, and protective gear, ensuring that every rider is well-equipped.

PEDALIM also actively engages with the cycling community, supporting local riding groups and events, reinforcing their mission to promote cycling as a sustainable lifestyle. Join them and experience the joy of cycling firsthand!