Peddie Bell is an independent advisory practice founded by Victoria Bell in 2013. It supports businesses and organisations facing change, helping them assess, implement and monitor financially viable strategies. The practice’s current focus is non-executive director and senior advisory work for private equity funds, portfolio companies and boards, with expertise spanning finance, value creation and value protection.

Victoria brings experience as a CFO in private equity-backed businesses, an advisory committee member and an audit committee chair. Having worked both as an executive and at board level, she understands the pressures on management teams and the expectations of investors. Her work can cover the investment lifecycle, including acquisitions, mergers and acquisitions, buy-and-build activity, transformation and exits. She offers independent judgement, constructive challenge and support to boards and senior executives, with attention to both growth opportunities and risks that may threaten business value.

Peddie Bell also shares information about Victoria’s 2026 Pacific Ocean row, in which she and a two-woman crewmate team crossed 2,800 miles from California to Hawaii and won their class in the World’s Toughest Row Pacific.