Pegasus Paper Co., founded by artist Sarah Zar, is a vibrant creative hub dedicated to the art of papercrafting and junk journaling. With a rich history that began in 2016 when Sarah’s first art book was accepted into MoMA’s curated bookshop, the brand has since evolved into a beacon for crafters and artists alike. The project offers an array of products, including the bestselling “Genealogy Our Family Tree” notebook, the “Papercraft Junk Journal Magazine”, and various digital downloads that guide users in transforming everyday materials into stunning treasures.

Pegasus Paper Co. is renowned for providing free digital printables, craft tutorials, and a unique how-to magazine that serves as both a craft kit and visual inspiration. The essence of the brand lies in its philosophy of reimagining scraps and discarded items, encouraging a joyful perspective. With a passion for creativity, Pegasus Paper Co. invites enthusiasts to explore, create, and experience the magic of crafting beautiful, personalized journals filled with memories and artistry.