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Hex Code
Color name
RGB
HSL
CMYK
#F8DE58
Energy Yellow
248, 222, 88
50, 92, 66
0, 10, 65, 3
#4D006B
Ripe Plum
77, 0, 107
283, 100, 21
28, 100, 0, 58
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
Lazada Group, founded in 2012, stands as Southeast Asia's foremost eCommerce platform, operating in six countries including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With the ambition to serve 300 million customers by 2030, Lazada connects this diverse region through robust technology, logistics, and payment solutions. As a flagship of Alibaba Group since 2016, it benefits from cutting-edge technological infrastructure.
Lazada offers an extensive range of products through its LazMall and Lazada Marketplace. LazMall, launched in 2018, is the largest online mall in Southeast Asia, featuring over 32,000 leading brands with guaranteed product authenticity and prompt delivery. Meanwhile, Lazada Marketplace provides retailers access to a vast customer base, offering services like secure payment options and marketing support across 18 product categories. Additionally, Lazadaβs cross-border services connect local brands to global markets, streamlined by Alibaba's logistics network, ensuring fast delivery and diverse offerings. Overall, Lazada redefines retail, blending shopping and entertainment for its users.
Brand industry
E-commerce and Shopping
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