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Hex Code
Color name
RGB
HSL
CMYK
#9F0712
Totem Pole
159, 7, 18
356, 92, 33
0, 96, 89, 38
#EE4F57
Burnt Sienna
238, 79, 87
357, 82, 62
0, 67, 63, 7
#7B3306
Peru Tan
123, 51, 6
23, 91, 25
0, 59, 95, 52
Penguin Magic is an online magic shop offering tricks, props, learning materials, and accessories for performers and enthusiasts. Its catalog spans close-up magic, card tricks, money and coin effects, levitation, mentalism, and haunted magic, with options organized for settings such as street performance, stage shows, and comedy. Shoppers can also browse magic by format, including downloadable magic, books, supplies, refills, premium playing cards, pranks, and free tricks.
The store features products from individual magicians, including Michael Ammar’s Pen Through Coin illusion and Chuck Leach’s Raven Starter Kit, which includes a device, props, and a training video. Penguin Magic also provides a free downloadable crash course featuring ten tricks, alongside new arrivals, bestsellers, subscriptions, and Penguin LIVE offerings. Customers can create an account, join the newsletter for updates and offers, and access support for shipping, returns, price matching, and other questions. Based in Rancho Cordova, California, Penguin Magic serves customers in the United States and internationally, with language options for shoppers around the world.
Brand industry
Arts and Entertainment
Company type
Privately Held
Year founded
2002
Company size
11-50 employees
Online magic shop
Magic tricks
Card tricks
Street magic
Instructional magic DVDs and videos
How do I download the Penguin Magic logo?
What does Penguin Magic's branding look like?
Penguin Magic’s visual identity feels playful and energetic, using high-contrast, saturated accent colors alongside bold, attention-grabbing headings (e.g., prominent “Search” and “Get the TOP 10 magic tricks” style typography) and dense merchandising layouts with product cards, ratings, and review counts in sidebar/feed modules. The brand uses bright, varied color blocks for navigation/sections and call-to-action highlights (notably green for key CTAs like “Add to Cart”), with a strong emphasis on cards, lists, and category shopping rails (Top Inventors, Bestsellers, refined search) rather than airy editorial layouts.
What are Penguin Magic's brand colors?
The Penguin Magic color palette uses the hex codes #9F0712, #EE4F57 and #7B3306.
The Penguin Magic name, logos and brand assets are trademarks of Penguin Magic and its affiliates. Brandfetch isn't affiliated with or endorsed by Penguin Magic. Their use is subject to Penguin Magic's brand guidelines.
