Unclaimed brand
Finance goes beyond static budgets and 401(k)s. It encompasses our worldview, the gap between who we are and how we spend, and the agency to choose our own paths. My aim is to help you reimagine your relationship with money—trading in beliefs and habits that no longer serve you for intentional strategies.
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Hex Code
Color name
RGB
HSL
CMYK
#81B6D5
Half Baked
129, 182, 213
202, 50, 67
39, 15, 0, 16
#2E4453
Pickled Bluewood
46, 68, 83
204, 29, 25
45, 18, 0, 67
#FFCB70
Goldenrod
255, 203, 112
38, 100, 72
0, 20, 56, 0
Pennies & Passion is a financial life-design brand that helps people build a more intentional relationship with money. It views finance as more than budgets and retirement accounts, focusing on how personal beliefs, habits, and choices shape the life people lead. Drawing on experience in sociology, financial planning, and financial psychology, the brand offers guidance for using money as a tool for autonomy, purpose, and lasting impact.
Its work is organized around four pillars: financial independence, life design, relationships, and wealth building. These themes help people define what “enough” means to them, align everyday choices with their values, and develop strategies for building resources over time. Pennies & Passion also addresses the emotional and relational dimensions of money, supporting people as they navigate shared goals, money stories, and financial uncertainty.
Through its website’s articles, toolkit, and related resources, the brand encourages readers to take practical steps toward their desired future.
Brand industry
Finance
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The penniesandpassion.com name, logos and brand assets are trademarks of penniesandpassion.com and its affiliates. Brandfetch isn't affiliated with or endorsed by penniesandpassion.com. Their use is subject to penniesandpassion.com's brand guidelines.
