Influencer Marketing

Serena Williams, a dominant force on the tennis court for 27 years, has also made her mark on Twitter. Last week, Serena shattered ESPN's all-time tennis viewership record and became the most Tweeted about female athlete of all time. During the 2022 US Open alone, Serena was mentioned in over a million Tweets.

With over 10. 7 million Twitter followers, she still ranks among the top 20 female athletes with the most new followers in 2021. Serena's handle, @serenawilliams, is the most mentioned player handle in the global tennis conversation since the start of the US Open.

Additionally, all of the top 5 most Retweeted Tweets about tennis since the start of the US Open are about Serena. She continues to bring new audiences to tennis, with approximately 30% of users who Tweeted about her in August not having Tweeted about tennis all year. Serena's career boasts 367 major match victories, 23 Grand Slam singles championships, 4 gold medals, and countless memories.

Join the conversation and show your appreciation with #thankyouserena