PEOPLE FOCUS doo
@peoplefocus.rs
People Focus is a Cross-Border Growth & Access Advisory firm that builds companies scaling across borders - by aligning people, structure, leadership, and execution. We started in (IT) recruitment, but today, we operate at CEO & board level. Because growth is never blocked by lack of ideas. It is blocked by wrong people, unclear structure, or lack of trusted access. We solve all 3: → Great people are the foundation of every successful company, but people alone are not enough. Sustainable scale requires: • The right leadership decisions • A clear growth architecture • Trusted local access • Operational discipline • Strategic execution across borders That is why our work evolved beyond recruitment into a full cross-border growth model. → Our services are structured by level of engagement and growth depth: 1. IT & Executive Recruitment 2. Employer of Record (EOR) – Market Entry Foundation 3. Market Entry 4. Cross-Border Growth Advisory / Access to Finance 5. AI Teams-as-a-Service 6. Revenue Growth Workshops & Execution Programs 7. Joint Ventures & Spin-Out Structures 8. Venture Builder & Portfolio Management → What makes People Focus different are two senior founders, with two complementary dimensions integrated instead of specialization in just one. People + Business. Operational trust + Growth architecture. We combine: • CEO-level strategic clarity • Cross-border institutional access • Talent infrastructure • Execution capacity • Local market intelligence • International business experience → Who we work with: • International companies entering the Balkans • Balkan companies expanding toward DACH or Middle East • Scale-ups transitioning from growth to structured internationalization • Boards that need clarity and trusted execution • Founders building serious cross-border businesses DM us if you want to scale with clarity, discipline, and international credibility.
PEOPLE FOCUS doo's Company Logos
PEOPLE FOCUS doo's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#1862DB
Denim
24, 98, 219
217, 80, 48
89, 55, 0, 14
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#0C2E55
Downriver
12, 46, 85
212, 75, 19
86, 46, 0, 67
About PEOPLE FOCUS doo
People Focus is a trusted brand that serves as your business development partner. With our international experience and local insight, we offer expertise in three different languages. Our team brings real-world experience and perspective to the table, allowing us to put your plans into action.
While we primarily focus on the IT and software industries, our services extend beyond that. We can help you make a mark in any industry, as our consultants have worked across various sectors, solving complex problems encompassing HR, finance, and legal. Led by our CEO and Owner, Saša Marinković, a seasoned Business Development Specialist, we have over 20 years of experience in managing foreign companies in Serbia and Romania.
Saša has played a crucial role in establishing and leading several successful companies, including Teletrader, Bio Farma, Agrimir, and Teletrader Real Estate. One of Saša's key focuses has been addressing the talent shortage in the IT industry. He has supported innovative solutions from startups, expanding the IT talent pool.
His efforts include specialized training programs and developing an acclaimed online tool for testing job applicants. At People Focus, we are passionate about people and dedicated to ensuring your business success
Company type
Partnership
Year founded
2021
Company size
2-10 employees
