Peoples Golf

Peoples Golf is a custom golf equipment brand founded by lifelong golfer Will Peoples to give everyday players access to tour-quality clubs. With more than 15 years of experience, the company serves aspiring professionals, collegiate athletes, competitive amateurs, and dedicated golfers worldwide. Every club is hand-built in its North Carolina workshop, with no stock builds, and tailored to the golfer’s specifications.

Peoples Golf offers custom tour-issue clubs, including drivers and wedges, as well as premium putters, putter shafts, and accessories through its related stores, The Peoples Clubs and TourPutters.com. The company sources authentic tour-issue heads, putter components, and shafts, then uses a 14-point build process to set details such as loft, lie, weight, frequency, and swing weight. Its services include custom builds, specification submission, and worldwide shipping, backed by a satisfaction guarantee. Golfers can also read the brand’s blog and join The Peoples Championship. Guided by its mission to help golfers improve with carefully crafted equipment, Peoples Golf emphasizes precision, feel, control, and consistency.