ACTIVATE is a brand that focuses on governance and accountability processes in Zambia. Their mission is to create citizen-led public resource management and good governance in the country. They believe that improved service delivery and responsible leadership are crucial for addressing poverty and inequality levels that affect the country's poorest people.

To achieve their goals, ACTIVATE uses an innovative citizen-based advocacy and influencing approach. They provide user-friendly tools and interactive platforms for citizens to engage, demand services, and hold duty bearers accountable at both local and national levels. ACTIVATE is coordinated by a passionate and skilled team of board members and foot soldiers.

Their team consists of individuals like Fumba Chama, an award-winning poet and songwriter, who has used his music to speak out against corruption, poverty, and inequality. They also have Bupe Chipili Muzamba, an experienced Finance and Administration Officer, Tabita Lilungwe, a Project Officer with a background in mass communication and community mobilization, Lishomwa Mwala, a Political Science graduate with a keen interest in elections and governance, and Steward Mwale, a creative and media officer. With their dedication to creating an inclusive and accountable Zambia, ACTIVATE is committed to bringing about positive change through citizen participation and advocacy