Pepper Food Service Co., Ltd. is a Japanese food-service company whose stated aim is to bring people enjoyable meals and happy moments. Guided by its founder’s “positive laughter” philosophy, the company emphasizes food quality while working to serve more people at reasonable prices.

Its restaurant brands include Ikinari! Steak, known for steak offerings; Sumiyaki Steak Kuni; Katsukitei; and Sukihana. The company also sells seasonal and limited-time menu items, with recent announcements highlighting Australian rump-cap steak and premium Western-style New Year’s meals. Ikinari! Steak promotes customer engagement through its official app, offering member coupons, drink promotions, and its “Niku Money” rewards.

The brand also takes its food beyond restaurant locations, including through a food truck at events. Pepper Food Service’s website provides corporate and business information, investor relations materials, sustainability information, recruitment details, and customer and media contact channels. Across its restaurant portfolio and related services, the company focuses on making satisfying food accessible to a broad range of customers