Unclaimed brand
PepsiCo Family of Brands is our first corporate brand campaign, spotlighting icons like Cheetos, Gatorade, Lay's, Pepsi, Quaker, and more.
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Hex Code
Color name
RGB
HSL
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#EB9F0A
Gamboge
235, 159, 10
40, 92, 48
0, 32, 96, 8
#353535
Mine Shaft
53, 53, 53
0, 0, 21
0, 0, 0, 79
#A5CAEE
Cornflower
165, 202, 238
210, 68, 79
31, 15, 0, 7
PepsiCo is the company behind a broad family of well-known snack and beverage brands, including Cheetos, Gatorade, Lay’s, Pepsi and Quaker. Its “Family of Brands” campaign presents the company as more than the Pepsi name, highlighting the range of products and the people, innovation and capabilities behind them. The campaign uses playful stories in which individual brands humorously make a case for top billing, helping consumers connect familiar products with their parent company.
PepsiCo offers snacks and drinks, and its website features brand discovery tools such as a product locator, along with shopping and loyalty options through Snacks. com and Joy Rewards. The company also provides information and resources related to innovation, nutrition, health and nutrition sciences, and product details through PepsiCo Product Facts and Smart Label.
Beyond its brands and products, PepsiCo works with partners and suppliers and shares information about its sustainability, community and economic impact efforts. Its stated focus is using its global reach to spark joy and smiles
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Food and Drink
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The PepsiCo name, logos and brand assets are trademarks of PepsiCo and its affiliates. Brandfetch isn't affiliated with or endorsed by PepsiCo. Their use is subject to PepsiCo's brand guidelines.
