Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#FFCC3D
Bright Sun
255, 204, 61
44, 100, 62
0, 20, 76, 0
#BFB7FF
Melrose
191, 183, 255
247, 100, 86
25, 28, 0, 0
#978022
Hacienda
151, 128, 34
48, 63, 36
0, 15, 77, 41
Brand industry
Food and Drink
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
Packaged savoury snacks
Carbonated soft drinks
Indian snack foods
Oats and breakfast foods
Sports hydration drinks
How do I download the PepsiCo logo?
The PepsiCo logo comes in two versions: a white logo and an icon. Download as SVG or transparent PNG.
What does PepsiCo's branding look like?
The PepsiCo wordmark pairs lowercase white lettering with its distinctive red, white and blue globe emblem, a compact mark that anchors the broader portfolio identity. The visual system balances strong, clean sans-serif headlines and generous white space with a bright Pepsi blue, red and white palette, while lifestyle photography foregrounds people, shared food and community impact in clear editorial layouts.
What are PepsiCo's brand colors?
The PepsiCo color palette uses the hex codes #FFCC3D, #BFB7FF and #978022.
The PepsiCo name, logos and brand assets are trademarks of PepsiCo and its affiliates. Brandfetch isn't affiliated with or endorsed by PepsiCo. Their use is subject to PepsiCo's brand guidelines.
