Perfectly Imperfect | Auckland is a socially conscious brand on a mission to create a sustainable circular food ecosystem, tackling both zero hunger and zero food waste/loss. This innovative social enterprise is dedicated to saving ugly food from going to waste, as it was shocking to discover that 45% of fresh produce in New Zealand is rejected solely based on imperfections. Instead of letting this perfectly edible and healthy food end up in compost or landfills, Perfectly Imperfect connects these ugly fruits and vegetables with consumers through their Mystery Boxes.

By encouraging people to embrace imperfections, Perfectly Imperfect aims to save the staggering 122,000 tonnes of food that goes to waste annually in New Zealand. Their mystery boxes offer customers a chance to discover produce with personality while redirecting surplus food to those who need it most. The brand's dedication and impact have been recognized through awards such as the 2021 Zero Waste Award from Auckland Council and EcoMatters.

Choosing an Imperfect Mystery Fruits and Vegetable Box is not just a lifestyle choice but also an expression of gratitude towards talented growers and the rich resources available in New Zealand. Perfectly Imperfect's community-driven approach prioritizes fair trade for local growers and affordability for New Zealand families. By embracing the motto Imperfect = I'm Perfect, they accept all produce, regardless of shape, size, or color, encouraging a more inclusive and sustainable food system.

Join Perfectly Imperfect in their mission to make a difference. Contact them for more information and be a part of this empowering and flavorful journey