Perfmaker is a Paris-based company that helps businesses improve their websites through personalized digital experiences designed to engage visitors and encourage conversion. Its platform uses contextual and behavioral data to tailor interactions to each visitor, with the aim of presenting relevant content at the right moment. The suite includes tools for impactful communications, visitor guidance, basket growth, customer acquisition, review collection, and gamification to support engagement and loyalty.

Perfmaker also provides conversion rate optimization (CRO) expertise. Its specialists help businesses plan, design, monitor, and optimize key visitor journeys, working as an extension of their teams. Implementation is designed to be quick: a single tag can connect the platform to websites and content management systems, as well as analytics and CRM environments.

The company says its approach can help reduce bounce rates and increase page views, conversion rates, addressable contacts, new leads, and positive reviews. Perfmaker invites organizations to request a demonstration with a CRO expert to explore how its tools and services may support their online experience and business objectives.