Перші Леді is a Ukrainian educational and community platform designed to help women learn, connect and explore opportunities for personal and professional growth. Founded by Polina Pukha and Liubliana Fenchak, the project began in 2022 with a goal of providing ongoing support, education and potential income opportunities for Ukrainian women, wherever they live. Its members include students, mothers, freelancers and women seeking a new direction.

The platform offers courses and programs covering personal development, financial literacy, user-generated content (UGC) and online work, alongside practical marathons, mentor consultations and expert-led sessions. Members can join a verified, closed community to find peers, clients and potential business partners. Other features include paid tasks, UGC activities, a partner program, a marketplace and a rewards system; eligible activity can earn LADIES, which the platform says can be converted into hryvnias. Registration and verification may also qualify members for a stated cash bonus, subject to the platform’s conditions. Available through a mobile app, Перші Леді combines learning, networking and engagement-based rewards in one ecosystem.