Personal Service is an independent financial planning firm founded more than a decade ago by Yaniv Lazarovitch, a senior financial planner with experience in prominent roles in Israel’s capital market. The firm helps households assess and plan their assets, liabilities and financial risks, taking a comprehensive view of each family’s circumstances. Its work includes financial planning, investment guidance and retirement planning, alongside lectures and educational content through its blog.

Personal Service works with hundreds of affluent clients who have built significant wealth over time. The firm emphasizes integrity, reliability, transparency and confidentiality, and offers personal guidance intended to support families over the long term. Clients retain the choice of financial institutions and banks where their assets are managed; the firm does not require them to use a particular provider.

Based in Hod Hasharon, Israel, Personal Service invites prospective clients to arrange an introductory meeting and offers consultation by phone or WhatsApp.