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Hex Code
Color name
RGB
HSL
CMYK
#AE7E12
Buttered Rum
174, 126, 18
42, 81, 38
0, 28, 90, 32
Lazada Group, founded in 2012, stands as Southeast Asia's premier eCommerce platform, operating across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With a commitment to connecting diverse markets, Lazada harnesses advanced technology, logistics, and payment solutions to facilitate seamless shopping experiences. Previously a part of Rocket Internet, Lazada became an Alibaba Group flagship in 2016, benefiting from their leading technology and infrastructure.
The platform features LazMall, the region's largest virtual mall, delivering a selection of over 32,000 authentic international and local brands, complete with fast delivery and a 15-day return policy. In addition, Lazada Marketplace enables retailers to connect with millions of customers, offering tools such as secure payments and marketing analytics to enhance sales across various product categories. Lastly, Lazada's cross-border service allows Southeast Asian consumers to access global products, ensuring fast delivery through Alibaba’s logistics capabilities. By 2030, the platform aims to reach 300 million customers while continuously redefining the retail landscape.
Brand industry
E-commerce and Shopping
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How do I download the Lazada logo?
The Lazada logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada brand color has the hex code #AE7E12.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.
