Petcare Innovation
@petcareinnovation.net
Purina helps support the growth of startups in the pet care industry through the Pet Care Innovation Prize and Pet Care Innovation Network.
Petcare Innovation's Company Logos
Petcare Innovation's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#E31227
Crimson
227, 18, 39
354, 85, 48
0, 92, 83, 11
#65B5F0
Cornflower Blue
101, 181, 240
205, 82, 67
58, 25, 0, 6
#1B3E60
Biscay
27, 62, 96
210, 56, 24
72, 35, 0, 62
About Petcare Innovation
Pet Care Innovation (PCI) is a pioneering force in the pet care industry, powered by the expertise and commitment of Purina. As the name suggests, PCI is dedicated to fostering innovation and transformation in the pet care sector. With a focus on making pets healthier and happier, PCI champions new ideas, startups, and success stories that strive to make a meaningful difference in the lives of pets.
Through its unique program, PCI Powered by Purina, the organization offers visibility, connections, expertise, and community support to high-potential pet care startups. Backed by Purina, a global leader in pet care, PCI is committed to nurturing emerging companies and innovative founders who are shaping the future of pet care.
The team at PCI, including key figures from Active Capital and 9 Square Ventures, is devoted to driving growth and innovation in the pet care industry. With an impressive track record of past winners and a strong network of industry partners, PCI is at the forefront of catalyzing change and elevating the standards of pet care. Join the PCI network to be a part of the future of pet care innovation.
