Peter White Cycles LLC is a small custom shop based in Hillsborough, New Hampshire. Established in 1988 by Peter White, an experienced figure in the bicycle industry since 1975, the brand specializes in a range of products and services to enhance the cycling experience. They are known for their expertise in wheelbuilding, lighting systems, and offering equipment for tandeming, touring, commuting, and randoneuring.

As a wholesale distributor for several renowned brands, including Wilfried Schmidt Maschinenbau, Busch & Müller, Spécialités TA, and Stronglight SA, Peter White Cycles provides fine bicycle components for racing, touring, and commuting to retail shops across the US and Canada. Moreover, they offer imported bicycle lighting products from Germany. The brand also excels in wheel production, catering to other bicycle shops and manufacturers.

With a vast inventory of components and parts from various reputable brands, such as Rohloff, Shimano, Mavic, and Schwalbe, they ensure that customers have access to high-quality products. Peter White Cycles aims to make the practical use of bicycles easier and safer. They emphasize the availability of good lights, which greatly enhance nighttime rides.

By prioritizing customer satisfaction and offering unique and specialized products, Peter White Cycles caters to the diverse needs of cyclists