PetIT is an online pet lifestyle store offering practical, playful and thoughtfully designed non-food essentials for dogs and cats. Its collection is organized around everyday needs, with products for play, comfort, walking, travel and grooming. Shoppers can find items such as automatic toys, bathing accessories, pet towels, feeders, collars and leads, along with beds and other home comforts. The store also highlights trending products, a premium collection and suggestions for combining essentials into routines for outings, cozy spaces, play and grooming.

PetIT aims to bring together useful, durable accessories that suit real life and fit comfortably into the home. Customers can browse by pet or product category and shop through a Shopify checkout. The site provides information about shipping, returns, refunds and customer support, with delivery options and estimated times shown at checkout. PetIT also offers a newsletter featuring new products, pet tips and occasional promotions. At the time described, the store was celebrating its opening with a 20% discount across products and free shipping on orders over €50.