Phone-a-CA is a South African on-demand finance advisory service offering organisations direct access to Chartered Accountants for practical guidance and support. Founded in 2026 by Burger and Anne van Rooyen, the brand aims to make professional finance advice more accessible to entrepreneurs, team leaders and organisations. Its clients include business owners and SMEs, founders and startups, non-profits and institutions, and finance managers and team leads.

The service covers strategic finance, including budgeting, forecasting, cash flow, pricing, funding and growth planning. It also advises on day-to-day operations such as invoicing, creditor management, accounting structures, cost control, payroll and reporting. Further areas include governance, audit preparation, regulatory compliance, accounting systems and process automation. Leaders can also seek help with financial storytelling, scenario planning, valuation and decision-making.

Clients connect with a Chartered Accountant by phone, video or in person, discuss their needs, and collaborate on practical solutions. Sessions are pay-as-you-go, billed in 15-minute increments, with no long-term contracts and payment only for time used. The first 15 minutes are offered free.