Phonebloks is a brand that aims to address the growing problem of e-waste by introducing a modular phone concept that can be upgraded and repaired. This innovative approach reduces the need to discard phones every few years due to damage or slow performance. Phonebloks envisions a future where customization and sustainability go hand in hand.

Upon its release in September 2013, Phonebloks gained worldwide support, attracting millions of people who were interested in the concept of a modular phone. Even celebrities like will. i.

am and Elijah Wood expressed their excitement. This support caught the attention of companies, leading them to explore the potential of modular phones. Google, in particular, invested significant time and effort into developing Project Ara, a modular phone that made significant progress in terms of functionality.

However, Google ultimately shifted its focus towards software projects and discontinued Project Ara. Despite this setback, other companies like Fairphone, Shift Phone, and Puzzlephone have made strides in the direction of modularity. Fairphone, in particular, has been making slow but steady progress.

Phonebloks sees these developments as positive signs for a less wasteful future. Phonebloks' main goal was never to create a phone itself but to generate discussion and awareness about e-waste and propose alternatives. They view modularity as a 15-year goal that requires rebuilding current technology from scratch, a complex task.

While Phonebloks is not actively involved in the development of modular phones, they continue to observe and support progress in the field. In conclusion, Phonebloks is a brand that champions the idea of a modular phone as a solution to reduce e-waste. Through its global campaign, Phonebloks has inspired companies like Fairphone and Google to explore modularity, raising awareness about the need for sustainable technology.

While the journey towards a fully modular phone is ongoing, Phonebloks remains committed to the vision of a less wasteful future