폰프라이스, presented on the site alongside the name 폰사와, is an online marketplace operated by Takeout Co., Ltd. that helps customers compare mobile phone prices and arrange purchases and activations. It covers services from SK Telecom, KT, and LG U+, with options including new subscriptions, number transfers, and device upgrades. The listed range features Apple and Samsung phones, including iPhone and Galaxy models, with information on special offers and preorder periods. Customers can compare devices, explore plans, and request free consultations for help choosing a phone or suitable tariff. The site also promotes price comparisons across carriers and says purchases are connected with official dealerships.

Beyond smartphones, the marketplace offers rental products for the home, including water purifiers, air purifiers, air conditioners, massage chairs, and appliances from brands such as Coway and LG. Other sections cover budget mobile plans, internet and IPTV services, and rental options. The site provides articles, videos, reviews, events, notices, and answers to common questions about activation, discounts, and SIM cards.