PH.RANK is the creative practice of Francesco Pio Barberini, a CGI Director and VFX Artist based in Bari, Italy, working with brands, artists and production companies in Italy and worldwide. It develops visual worlds for campaigns, films and digital experiences, combining creative direction, concept development and visual storytelling with technical production.

Services include commercial CGI and VFX, product visuals, digital grooming, simulations, compositing and post-production. PH.RANK also creates visual films and music content, bringing together live action, 3D, effects and editing for music videos, fashion films and other audiovisual projects. Its broader capabilities include photography, videomaking, graphic design, 3D scanning, character grooming, fashion technology, cloth simulation, and VR, AR and real-time production.

Selected projects include work for BAPE and Skechers Football, including campaigns featuring Harry Kane, Mohammed Kudus and Baris Alper Yilmaz, as well as the music video “Connessioni” for Italian rapper MamboLosco. From initial concept through final frame, PH.RANK builds distinctive images and digital worlds designed to communicate identity and capture attention.