Phrenopolis

C.U.S.T.A.R.D. (Citizens Using Standard Time And Real Daylight) is an unconventional brand dedicated to challenging the norms of Daylight Saving Time (DST) through humor and critical commentary. With a unique perspective on timekeeping, C.U.S.T.A.R.D. aims to raise awareness about the absurdities associated with changing clocks, advocating for a stable timekeeping system that simplifies coordination across regions. The brand offers a variety of products and services aimed at fostering this movement, including witty bumper stickers, humorous literature, and engaging community activities designed to emphasize the often-overlooked inconveniences of DST.

C.U.S.T.A.R.D. invites individuals to join their cause by promoting awareness and encouraging conversations surrounding the drawbacks of changing time. Through their amusing anecdotes, facts about DST, and the promotion of an "anti-DST" mindset, they inspire a culture of rebellion against confusing clock changes. Emphasizing community involvement, they aim to connect like-minded individuals and spark a revolution against the perceived folly of Daylight Saving Time.