Baton Market is a small business marketplace that helps owners sell their businesses and connects buyers with businesses for sale. Built by small business owners, Baton combines data, transparency, and hands-on support to guide both sides through a transaction. Sellers can access experienced M&A brokers, obtain a business valuation, test the market privately for free, and receive support throughout the sale process. Baton says 70% of its listings close, and reports that sales move 50% faster than the industry average and are 10 times more likely to close. Its success fee is 6%, compared with the 10–15% it cites for traditional brokers.

For buyers, Baton offers business listings and a single-platform NDA process to access detailed financial information and owner interview videos. The company also provides personalized guidance from analysis through closing. Additional resources include case studies, an exit-readiness quiz, valuation tools, checklists, and educational content on buying and selling. Baton serves U.S. businesses and residents and is based in New York City.