PIC Amsterdam
@pic-amsterdam.com
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PIC Amsterdam's Company Logos
PIC Amsterdam's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#BA0100
Guardsman Red
186, 1, 0
0, 100, 36
0, 99, 100, 27
#DE8E97
Petite Orchid
222, 142, 151
353, 55, 71
0, 36, 32, 13
#7E6139
Yellow Metal
126, 97, 57
35, 38, 36
0, 23, 55, 51
About PIC Amsterdam
PIC Amsterdam is a non-profit foundation that serves as an informative and educational center for sex work in Amsterdam's infamous Red Light District. Founded in 1994 by former sex worker Mariska Majoor, the organization aims to combat the stigma associated with sex work and provide accurate information to the public. Mariska dedicated herself to answering questions about sex work, giving numerous interviews, and influencing local politics, all in an effort to advocate for the rights of sex workers.
As part of their educational initiatives, PIC offers guided walking tours of the Red Light area, providing visitors with a unique and informative experience. In recognition of her achievements, Mariska was knighted by the late Mayor of Amsterdam in 2017. Although Mariska retired in 2016, a dedicated team of sex workers and allies continue to run PIC, welcoming over 300,000 visitors to date.
Explore the PIC Amsterdam and learn more about sex work in a safe and informative environment
Brand industry
Computers Electronics and Technology
Company type
Nonprofit
Year founded
1994
Company size
2-10 employees
