PicoTech SRL

PicoTech is an Italian technology startup focused on bringing digital experiences to passenger transport. Working in collaboration with Pico Incentive, a company with more than 30 years of experience in the coach tourism market, and Vection Italia, it aims to help traditional transport businesses become more digitally connected. PicoTech develops, produces and installs tablets equipped with proprietary software using virtual reality and artificial intelligence technologies. Its platform distributes entertainment, safety, educational and advertising content to passengers, with a particular focus on long-distance and tourism coaches and broader automotive applications.

The company’s mission is to provide personalized infotainment systems, introduce virtual and augmented reality on transport vehicles, and create a mobile platform for advertising publishers. Its work combines software development with integrated hardware solutions, supported by expertise in technology operations, business planning, sales and user experience design. PicoTech presents itself as an innovation laboratory for this specialized market, connecting passengers with businesses and the world around them during their journeys. Its office is located in Modena, Italy.