Picsel is a reputable brand that serves as a not-for-profit visual arts collecting society called the Picture Industry Collecting Society for Effective Licensing (PICSEL). Their aim is to provide visual arts rightsholders and their representatives with a choice of representation in the field of secondary licensing. Established in 2016 by Rightsholders, Picsel is a Collective Management Organization (CMO) and a Visual Artists' Collective Management Organization (VACMO).

Picsel enables rightsholders to exercise their right to authorize a collective management organization of their preference to manage their rights, as stated in Clause 4(a) of The Collective Management of Copyright (EU Directive). They ensure transparency and reward rightsholders for their work by offering comprehensive services that include claim management, payment processes, and managing rights. With a focus on community, Picsel offers free membership to those interested, along with numerous benefits and testimonials from featured artists.

They provide resources, reports, and compliance forms to aid rightsholders in their artistic endeavors. Creative professionals can rely on Picsel for their secondary rights representation and enjoy a choice-driven approach in the field of visual arts licensing