Pictory is an AI-powered video creation platform designed to help individuals and organizations turn existing content and ideas into branded videos. Users can create videos from text prompts, scripts, web URLs, documents, PDFs, presentations, images, audio, and screen or camera recordings. Its editing tools support text-based video editing, captions and subtitles, translations, music and sound, highlights, and short clips. The platform also offers AI-generated scripts, text-to-speech, voice cloning, avatars, dubbing, and multilingual voices.

Pictory provides features for adapting videos to a brand through brand kits, layouts, styles, and a media library. Its tools support a range of formats and purposes, including social media content, training materials, explainers, marketing and advertising, product demonstrations, and corporate communications. The company serves audiences such as marketers, educators, learning and development teams, creators, and enterprises. Pictory also offers team collaboration, integrations, an API, enterprise plans, learning resources, templates, and example videos, providing options for both individual production and organizational video workflows.