Picture Insect is an insect identification and education brand offering a mobile app and online encyclopedia for people who want to learn about insects and manage common pest concerns. Its app uses image-based identification to help users recognize insects by taking or selecting a photo, with information available on more than 10,000 species. The service is designed for curious nature enthusiasts as well as people seeking practical guidance on household pests and insect hazards.

Alongside identification, Picture Insect provides species profiles covering appearance, behavior, habitats, and other notable characteristics. Its online content also includes advice on topics such as getting rid of garden pests, dealing with bed bugs, understanding possible insect bites, and avoiding bites and stings. The brand presents these resources as a way to help users make informed decisions and protect family members and pets from potential insect risks.

Picture Insect is available for Android and iPhone, and the company also maintains a growing online database and support resources, including frequently asked questions and customer assistance.