Its range includes several types of cat litter, such as tofu, cassava, and blended formulas, alongside options featuring activated carbon, recycled coffee grounds, or particles for occult blood testing. The brand also sells litter boxes, including its Igloo design, as well as scratchers, scratching posts, cat trees, bedding, grooming and feeding products, and fashion items.

For life beyond the home, pidan offers travel products such as a pet carrier with LED lights and ventilation, an expandable travel habitat, and a cat leash and harness. The brand’s online store features new arrivals, customer reviews, and a subscription option for cat litter, which customers can skip or cancel. Shoppers can browse products by category, find cat litter locally, and access information about shipping, returns, and payments. pidan also shares updates and brand stories through its blog and social media channels, helping cat owners explore its products and discover more about the company.