Unclaimed brand
The PIF TICK is the independent trust mark for health information. It helps you find evidence-based, trusted health information.
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Hex Code
Color name
RGB
HSL
CMYK
#77E860
Pastel Green
119, 232, 96
110, 75, 64
49, 0, 59, 9
#00273D
Daintree
0, 39, 61
202, 100, 12
100, 36, 0, 76
#BFEFF9
Charlotte
191, 239, 249
190, 83, 86
23, 4, 0, 2
PIF TICK is a pioneering trust mark created by the Patient Information Forum (PIF), a UK-based charity dedicated to ensuring the quality and reliability of health information. This independent verification symbol serves as a beacon for both print and online health content, helping users to identify trusted, evidence-based information easily. With an emphasis on clarity and accessibility, PIF TICK guides health information creators to meet a defined set of quality standards through a thorough assessment process encompassing ten key steps, including evidence reliability, user involvement, and adherence to legal regulations.
The initiative responds to a significant demand for trustworthy health information, as research shows that a substantial portion of the public seeks verification for the content they consume. PIF TICK is available to a broad range of organizations, including NHS Trusts, charities, and private sector entities. By fostering improved health literacy and empowering individuals to manage their health effectively, PIF TICK plays a critical role in enhancing public confidence in health information.
Brand industry
Health
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How do I download the Patient Information Forum logo?
The Patient Information Forum logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Patient Information Forum's brand colors?
The Patient Information Forum color palette uses the hex codes #77E860, #00273D and #BFEFF9.
The Patient Information Forum name, logos and brand assets are trademarks of Patient Information Forum and its affiliates. Brandfetch isn't affiliated with or endorsed by Patient Information Forum. Their use is subject to Patient Information Forum's brand guidelines.
