Pihoqahiak is an adventurous brand founded by Kari Toftesund and Jonathan Labarre, two nature enthusiasts dedicated to exploring the world's wonders. With backgrounds ranging from soldier to psychotherapist, they bring a unique blend of skills and experiences to their expeditions. Embracing the unknown, Pihoqahiak offers guided tours, outdoor courses, and inspiring talks to help others step out of their comfort zones and embrace the beauty of the outdoors.

Their brand name, Pihoqahiak, meaning "polar bear" in Inuit, symbolizes power, strength, and endurance, while also highlighting the fragility of the environment. Through their logo and adventures, they aim to preserve and promote the natural world. Join Pihoqahiak on a journey of discovery and exhilaration as they inspire a life lived to the fullest.