PIK, the Prykarpattia Information Corporation, is a regional news and media brand focused on Ivano-Frankivsk and the surrounding Prykarpattia region. Its stated mission is to deliver honest news about people and for people, with coverage spanning local communities as well as national and international events. The website reports on politics, business, the economy, health, education, culture, sport, social issues, crime, emergencies, and Russia’s war against Ukraine. It also follows developments across Ivano-Frankivsk and its districts, with additional coverage from Ternopil and Lviv regions.

PIK offers more than daily news articles. Its editorial content includes interviews, expert commentary, blogs, investigations, photo stories, local histories, community features, practical guidance, and regional food and culture. The brand also produces video reports and programs through PIK TV, alongside radio news updates. By combining written reporting, photography, video, and radio, PIK provides residents with multiple ways to follow current events and stories from their communities. Its work also encompasses media, communications, and public relations.