Pill Butter is a dog-focused brand that makes giving medicine easier by turning pill time into treat time. Its signature Pill Butter Pill Wrap is a creamy paste made with real peanut butter and gluten-free whole-grain oats, designed to wrap pills, capsules, or tablets, or form a pocket around them. It can also be used with supplements, powders, or liquid medicine. The brand says the paste is made not to stick to fingers or the roof of a pet’s mouth, and its peanut-butter flavor helps mask medicine’s taste and smell.

Pill Butter highlights ingredient standards including GMO-free, xylitol-free, gluten-free, chicken-free, and vegan, and states that its product is made in America. The product is sold in jars, with breed-themed labels available for more than 100 dog breeds; the contents and price are the same across designs. Pill Butter also offers guidance and tips for administering medicine and building a consistent routine.