PingAlpha is a lead generation and routing exchange that connects affiliates producing home services leads with advertisers looking to buy them. Its platform supports different integration preferences, allowing partners to submit leads through ping/post for a bid or send them directly. Each lead is validated and deduplicated, then routed in real time using live buyer bids. Depending on the campaign, the engine can use an auction, waterfall, or fixed-price approach to find a suitable buyer.

For affiliates, PingAlpha offers access to buyers across home services verticals, tiers, and price points. Advertisers can work with a broad network of publishers and partners, and purchase leads through the Ping/Post API, warm transfers, or Call RTB. Sold leads come with postbacks and audit logs. With an affiliate’s opt-in, leads that do not sell may receive another opportunity through TCPA-compliant email remarketing.

PingAlpha is designed to fit into existing lead operations, helping partners ingest, assess, route, and deliver leads while supporting both traffic generators and lead buyers.