Pinion Advisory is a leading agribusiness consulting and grain marketing brand that was formed through a merger between three prominent companies: Rural Directions in South Australia, Macquarie Franklin in Tasmania, and Sunraysia Environmental in Victoria. This strategic partnership is the first step towards establishing a global agriculture, water, and environmental consulting business in collaboration with K·Coe Isom, a renowned food and agriculture advisory firm in the United States. Driven by a strong commitment to helping growers and industries achieve their business goals, Pinion Advisory offers a comprehensive range of services.

These include farm business management, commodity risk management, environmental consulting, agricultural production and adoption, and water management. The brand also provides training and workshops to equip clients with the necessary skills and knowledge to excel in their respective fields. Pinion Advisory derives its name from the multiple meanings associated with the word 'pinion'.

In their view, they function as the small cog that powers the larger cog of their clients and the industry as a whole. Their mission is to empower businesses, enabling them to thrive and succeed. Choosing Pinion Advisory means benefiting from a client-focused approach.

The brand strives to fully understand their clients' needs and objectives, actively working towards achieving desired outcomes. They emphasize establishing long-term relationships and offer independent advice based on scientific expertise. With extensive networks and an integrated approach, Pinion Advisory brings together technical experts from diverse backgrounds to deliver innovative solutions to clients.

Furthermore, Pinion Advisory prioritizes effective stakeholder management and project planning to ensure timely delivery within budget. They are dedicated to enabling positive change and are driven by their commitment to environmental, social, and governance principles. With a strategic vision and a team of dedicated professionals, Pinion Advisory is passionate about making a difference in the lives of their people, clients, and the world they live in