Unclaimed brand
Confidence-driven beauty brand, redefining lip care and color.
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Hex Code
Color name
RGB
HSL
CMYK
#EBB8C0
Beauty Bush
235, 184, 192
351, 56, 82
0, 22, 18, 8
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
Pink Lipps Co is a confidence-driven beauty brand founded in Kansas City, Missouri, in 2011. With the belief that confidence is beauty, the company creates inclusive, vegan and cruelty-free cosmetics designed to support personal expression and everyday self-care. Its range focuses on lip and face products, including lip liners, lip oils, glosses, tinted lip treatments, matte liquid lipsticks, brow pencils and concealers.
The brand’s Everlasting Lip Liner is a featured customer favorite, combining creamy color with a built-in blending brush and sharpener. Pink Lipps also offers best sellers, product bundles, face add-ons and collections organized around concerns such as dry or chapped lips, oily skin, sparse brows, redness and hyperpigmentation. Customers can explore product demonstrations, join the PLC Perks loyalty program, and sign up for Subscribe + Save.
Pink Lipps presents beauty as an individual choice rather than a prerequisite for confidence, and invites customers to share their looks with its online community
Company type
Self-Owned
Year founded
2011
Company size
2-10 employees
