PinPoint Collective
@pinpointcollective.com
We are on a mission to create more inclusive communities and we’re doing so with a promise to impact 100,000,000 women’s lives. Why? Because… - 80% of all consumer purchasing decisions are made by women - And over the next 20 years, women will inherit up to $128 trillion in what’s being called the Great Wealth Transfer - Yet, 94% of women believe their economic power is being underestimated - And women are more likely than men to recommend a product or service to their friends and family and are also greatly influenced by advice from their women peers As a women-owned, women-led company we have personally experienced what it means to be underrepresented. In today’s society, it’s no longer enough for executives to sit around a boardroom making decisions based on what they think people want. We’re here to change that. At PinPoint, we understand the person behind their purchase. Think of us as your voice-of-the-customer research arm that goes out into the world and gets to know your audience at a very real level. We then bridge the gap between brand exec and design partner to ensure messaging, services, products, packaging, digital touchpoints, and physical spaces are defined by what your audience actually cares about - not what your team thinks they care about. But why PinPoint over another research studio? Well, we purposely curated a team of creatives turned researchers and strategists - meaning we are uniquely positioned - and inherently love - to translate business opportunities into design guidelines. Our proven Pin Process balances quantitative data with qualitative research to create actionable playbooks your team and design partners can’t help but implement before replying ‘got it’ - it’s happened more than once! Ready to listen to the voices of your audience? Let’s turn their pain points into pin-points together!
PinPoint Collective's Company Logos
PinPoint Collective's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#7477C4
Blue Marguerite
116, 119, 196
238, 40, 61
41, 39, 0, 23
#FF4949
Sunset Orange
255, 73, 73
0, 100, 64
0, 71, 71, 0
#22AAAF
Eastern Blue
34, 170, 175
182, 67, 41
81, 3, 0, 31
About PinPoint Collective
PinPoint Collective, based in Chicago, IL, is a brand that believes in the power of great design fueled by extensive research. They are dedicated to shaping the future by transforming pain points into Pin-Points. The name PinPoint Collective reflects their approach to design, which starts with pinpoint accuracy and understanding.
At PinPoint Collective, they are on a mission to advance female leaders and create more inclusive communities through what they call equity-centered innovation. This approach goes beyond equality and focuses on providing individuals with what they need to succeed as unique individuals. They challenge the traditional way of decision-making by incorporating underrepresented voices into the design process.
Their exceptional team of dedicated researchers, strategists, and designers come from diverse backgrounds and life experiences. They ensure that every voice is represented and involved in meaningful change that influences products, services, and offerings in our communities. PinPoint Collective offers a proven Pin Process that helps their clients become industry leaders, establish clear strategic roadmaps, and generate new revenue streams.
They provide insight and research pins to guide their clients in doing the right thing, followed by design pins to take them to the finish line and do the thing right. Through their collaborative and innovative approach, PinPoint Collective helps businesses find their aha moments, validate ideas, forecast industry trends, and define success criteria. They work closely with their clients, ensuring that they stay ahead of the competition and make a significant impact.
If you are looking to create meaningful change and lead your industry, PinPoint Collective is ready to be your partner in innovation
Company type
Partnership
Year founded
2018
Company size
2-10 employees
