Pinpointed provides AI-powered guided shopping for online wine, beer, and spirits retailers. Its AI Sommelier connects a retailer’s live product catalogue, inventory, store information, and expertise to help shoppers choose bottles with greater confidence. Customers can ask questions in natural language and receive recommendations based on products the retailer actually sells, whether they are looking for a food pairing, a gift, an option within a budget, or help discovering something new.

The service also answers common questions about delivery, collection, order status, opening hours, and other customer support topics. It supports English, French, German, Dutch, Italian, and other languages. Pinpointed is powered by Pinpointed Drinks Intelligence, a specialist knowledge layer covering topics such as wine regions, grape varieties, production rules, styles, sensory characteristics, and food pairing. The company offers a Shopify app, a WooCommerce plugin, and custom implementations for retailers with specific platforms or requirements. Retailers can also use conversation and engagement analytics to understand customer interests, identify unmet demand, and track recommendation activity and attributed sales.