Pinsmarche is a specialist retailer of imported pins, key chains, brooches, and fèves, sourced from France, Europe, the United States, and other countries. Its selection includes many vintage and antique pieces, making the shop a destination for collectors as well as shoppers looking for distinctive accessories and gifts. Products span a remarkably broad range of themes, including sports, transport, French and international symbols, military insignia, music, films, characters, food and drink, animals, travel, landmarks, and everyday life.

The catalogue features both pin badges and brooches, with examples such as Pokémon and Snoopy designs, Harley-Davidson motifs, musical instruments, railway scenes, and French military emblems. Pinsmarche also offers collector-oriented categories, including pin sets, boxed or mounted items, and reduced-price pieces with imperfections or special conditions. Customers can browse newly listed products, create an account, save items to a wishlist, and place orders through the online shop; the site also provides a telephone contact and fax ordering option