Pinwheel Lures

Pinwheel Lures is a Canadian fishing-lure company based in Airdrie, Alberta, focused on making durable, realistic lures for anglers. Each lure is injection moulded in Alberta and hand painted with non-toxic, water-based automotive-grade paint, then finished with a UV clear coat. The company designs its lures to imitate the movement and appearance of injured bait fish. When trolled, their distinctive rolling action mimics a bait fish’s death roll, helping attract predatory fish.

Pinwheel offers several lure styles and colour options, including its Death Roll and Helix Glow series, available in different sizes. Products are made with North American components, including 3X-strong Eagle Claw Lazer Sharp hooks and stainless steel split rings. The company also emphasizes environmentally conscious production, using safe materials and packaging made from recycled plastics. Customers can shop through the online store, browse product photos and testimonials, and find Pinwheel Lures at select fishing retailers in Canada and the United States. For trolling, the company recommends using a snap swivel or chain bead to help prevent line twist.