Pippens Toys is an online retailer focused on collectible figures and accessories for enthusiasts and hobbyists. Its catalogue brings together products across several collecting interests, including 1/6th-scale action figures, Star Wars, and G.I. Joe/Action Force. The site features new and featured products, sales, and a best-sellers list, helping shoppers explore recent arrivals as well as popular choices.

Many listings are military-themed figures representing soldiers, commanders, and other historical or fictional characters. Examples include Russian and Soviet figures, German Second World War personnel, a British SAS figure, and modern US Marines. The selection also extends to items such as a Lucius Malfoy figure and clothing and head-dress accessories. Product pages display prices in pounds sterling and provide options to add items to a basket or receive a notification when they are back in stock.

Pippens Toys provides online shopping, account access, checkout, and shipping information. The business lists a telephone number and email address for contact, and its site identifies Cardiff in its page text.