PropellerAds is a global performance marketing and user acquisition platform that helps advertisers reach audiences across social feeds, the open web, messengers, and programmatic inventory. Its multichannel service offers access to more than two billion users, with advertising formats including paid social, Telegram Mini Apps, interactive ads, push and in-page push notifications, and popunder ads. Customers can promote mobile apps, e-commerce products, software, utilities, finance, iGaming, and lead-generation offers, as well as build brand awareness and drive installs, sales, leads, or deposits.

The platform provides campaign management, targeting and customization tools, performance data, and AI-powered optimization to help improve conversions and manage costs. Its NIKO AI assistant supports campaign setup by helping advertisers define goals, select bidding strategies, and launch tests. PropellerAds serves affiliates, agencies, media buyers, direct advertisers, brands, and CPA partners. The company also offers practical resources, including case studies, e-books, videos, webinars, tutorials, a help center, and media buyer certification.