Place to be is a brand that focuses on creating solutions for livability, attractiveness, and greening in urban areas. In a polarizing world, they strive to find a healthy balance. Citizens often feel unheard by authorities, and cities face challenges such as vacancy, nuisance, and monoculture.

Place to be works towards solutions for these issues. With the rapid increase in international tourism, the brand aims to find a balance between responsible visitor numbers and the livability of an area. They tackle the negative social impact of gentrification through smart legislation and fostering new connections.

Place to be also addresses the risk of reputational damage to cities and regions and specializes in finding a balance between regulations, enforcement, and stimulating measures to manage the impact of visitors. They advocate against monoculture in urban areas and provide creative solutions to combat vacancy. Furthermore, Place to be addresses the rising temperatures in cities caused by climate change and offers sustainable greening solutions, flood prevention, and emission reduction.

With their expertise, they strive for socially sustainable development by finding a balance between attractiveness, livability, and morality in a place