Founded in 1976, Plaid is a craft and art supplies brand that helps people bring creative ideas to life. Its range includes paints, brushes, canvases, sketchbooks, paint pens, pencils, stencils, glass surfaces, and wood craft materials, alongside specialty products for varied projects. Plaid’s featured brands include Mod Podge, FolkArt, and Gallery Glass, with products such as decoupage finishes, acrylic and enamel paints, metallic colors, stained-glass-effect paints, and craft tools. The company also offers amigurumi crochet kits for makers interested in fiber crafts.

Beyond supplies, Plaid provides DIY project ideas, seasonal inspiration, and creative resources for decorating, gifting, and crafting at home. Examples include fall tablescapes, painted pumpkins, treat bags, glassware projects, and decorative pieces. Customers can explore tutorials and join free painting classes designed for different experience levels. Plaid also supports a creative community through Plaid Points, where members can share their work and earn rewards, as well as an influencer program and wholesale services.