Plainsignal

PlainSignal is a privacy-focused website analytics service designed to help businesses understand site performance without relying on cookies or collecting personally identifiable information. Hosted in the EU and described as compliant with GDPR, CCPA and PECR, it offers a lightweight alternative to Google Analytics. Its tracking script is approximately 2 KB, and the company says it is more than 100 times smaller and loads 10 times faster than Google Analytics 4.

PlainSignal presents analytics in simple, single-page reports, with filters and comparisons to help users explore traffic by date, page, country, device, browser and campaign. UTM tracking supports campaign analysis, while built-in web vitals reports help identify performance issues across pages and devices. Plans also offer ecommerce revenue reporting, depending on the tier.

The service supports multiple websites, team roles and access controls, with data export in CSV format and options to delete stored data. Subscription plans vary by pageview limits, users, websites and data retention; higher tiers add datacenter choice, isolated storage options and bring-your-own-cloud support.